Second Yongshun Tourism Development Conference kicks off

On the evening of August 29, the Second Yongshun Tourism Development Conference as well as the 10th Xiangxi Mud Festival was held. The festival presents a spectacular audiovisual feast with the light and artistic creativity, showcasing the essence of Tujia culture.

Under the theme of love, the festival began with a performance about the origin of Mud Festival, telling the story of Nyu Wa creating human beings with mud. The songs and dances led the audience to experience the ancient Bifzivkar (means the Tujia people in Tujia language) civilization. Finally, the festival was concluded with a grand mud carnival. Xiang Jiamao, mayor of Yongshun County, said that Yongshun boasts a rich history and culture, picturesque landscapes, and colorful ethnic customs.

Numerous tourist attractions like Furong Town, Laosicheng, and Mengdong River Rafting are renowned both domestically and internationally. In the future, Yongshun will continue to implement the all-for-one tourism development strategy, create high-quality tour routes by connecting these attractions, and promote the development of cultural and tourism industries.

In recent years, Furong Town has accelerated the improvement of tourism infrastructure, comprehensively enhanced the quality of tourism services and promoted deep integration of culture and tourism, significantly improving its popularity and reputation. In 2019, Furong Town was selected as one of the first batch of top ten characteristic cultural and tourism towns in Hunan. In 2020, the Red Stone Forest Resort Area of Furong Town was approved as the core park of Xiangxi UNESCO Global Geopark. In 2021, Furong Town was listed as one of the first National Nighttime Cultural and Tourism Consumption Clusters and a national popular tourist attraction on the internet.

This year, Furong Town was listed as one of the first batch of Nighttime Consumption Demonstration Areas in Hunan. The large-scale original immersive folk art performance “Bifzivkar’s Carnival” was included in the list of “40 National Tourism Performance Programs”.

As of August 19, the number of tourists to Furong Town Scenic Areas had reached 6 million, generating nearly 5 billion yuan in tourism revenue.